We are very excited to announce that our PR partner, CIB, has been shortlisted for two categories at the Construction Marketing Awards following their services and support throughout the TradeHelp App Launch.
Construction Marketing Awards
The Construction Marketing Awards recognise marketing excellence across the built environment, raising the profile of the construction sector’s marketing professionals and their achievements.
CIB have been shortlisted in the ‘Best Product Launch’ and ‘Best Use of Press and Public Relations’ categories for the campaign to promote the TradeHelp app during its launch September 2017.
TradeHelp and CIB
When launching our app in 2017, CIB advised a product launch to kick start the campaign. Over 6 months of consistent exposure followed resulting in double the network growth originally forecast for the first year. Our Buying Group also benefited greatly, with the increased buying power of the network leveraging further discounts and sparking interest from new supply chain partners.
The exciting growth led to further development of the app and the expansion into bathrooms which we recently launched at a second event just a few weeks ago (read the story of our bathroom launch event.) And it doesn’t stop here! 2019 will see TradeHelp offer free benefits to an even wider audience as we branch into multi-trade.
The awards ceremony is taking place at the Hilton London Bankside on Thursday 29th November and we wish CIB all the very best for a successful evening!