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Advertising Guidelines for FCA Registered Companies (Electrical)

Guidelines for those companies with their own FCA licence
(offering Interest Free Credit over 12 months, and Interest Bearing Credit)

Please read the following information carefully to ensure your advertising is compliant.  Prior to advertising finance you must in any event first email us, setting out the nature of the proposed advertising requested, in order to obtain our written permission. Please contact us on 01978 666887 or info@tradehelp.co.uk to discuss advertising in more detail.

 

Advertising Guidelines: FCA

As a TradeHelp FCA Member you can advertise the availability of finance, but any such advertising must comply with the rules set down by the FCA. For this reason, any advertising you undertake around finance whilst acting as our FCA Member must be approved by us in advance of use.

You should have a privacy and complaints policy on your website, and must also display the status disclosure somewhere on your website if you are mentioning the availability of finance. The status disclosure is included below in italics.

Status disclosure

The simplest way to advertise finance is to use statements such as: “Finance available” or “Installations on finance”. These statements do not trigger the requirement for any further information to be provided to the customer over and above your status disclosure which must be included as follows:

*[Your company name] are authorised and regulated by the Financial Conduct Authority as a credit broker under firm reference number [number]. TradeHelp is a trading style of Tradehelp Ltd, Marchwiel Centre, Bryn Lane, Wrexham Ind Est, LL13 9UT, registered in England (03712438), authorised and regulated by the Financial Conduct Authority (firm reference number 697812). TradeHelp are a credit broker, not a lender, and offer loans from a small panel of carefully selected lenders. TradeHelp do not offer financial advice and do not charge you for credit broking services. All loans are subject to status.

Interest bearing finance

You may also wish to include statements such as “Flexible payment”, “No deposit required” or “Spread the cost”. These are incentives to the customer to enter into finance and their use requires that the representative APR be displayed more prominently than the incentive.

Over and above this, if you promote your finance as comparatively better than credit options available elsewhere, mention the monthly payment, or an amount relating to the cost of credit, or the representative APR within the body of your advert (without use of an incentive), then this will trigger the requirement to include a full representative example in your advert.

You may include a link to the customer finance page on our website https://www.tradehelp.co.uk/homeowners/electrical-finance/ to give your customers access to a finance calculator for viewing their possible monthly repayments. You may also use the wording set out in the optional advert provided below.

Optional Advert Wording for Interest Bearing Credit

FINANCE AVAILABLE
PAY FOR YOUR NEW INSTALLATION IN FLEXIBLE MONTHLY REPAYMENTS*

If you wish to spread the cost of your new installation, [your company name] can introduce you to TradeHelp Ltd. TradeHelp can offer monthly repayments through leading UK finance providers over periods from 3 – 5 years. There is no deposit required and no penalty for early settlement. Credit is subject to application and status.*

https://www.tradehelp.co.uk/homeowners/electrical-finance/

REPRESENTATIVE 14.9% APR

*[Your company name] are authorised and regulated by the Financial Conduct Authority as a credit broker under firm reference number [number]. TradeHelp is a trading style of Tradehelp Ltd, Marchwiel Centre, Bryn Lane, Wrexham Ind Est, LL13 9UT, registered in England (03712438), authorised and regulated by the Financial Conduct Authority (firm reference number 697812). TradeHelp are a credit broker, not a lender, and offer loans from a small panel of carefully selected lenders. TradeHelp do not offer financial advice and do not charge you for credit broking services. All loans are subject to status.

Interest Free Credit over 12 months

The key points to include in any advertising are that the finance is interest free and that any loan amount would be repayable by the customer in 12 equal monthly instalments.

Further information

Please contact us on 01978 666887 or info@tradehelp.co.uk if you wish to advertise finance or have any questions.