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Advertising Guidelines for Introducer Appointed Representatives (Electrical)

IAR Guidelines
(for Introducer Appointed Representatives offering Interest Bearing Credit and IFC over 12 months)

Please read the following information carefully to ensure your advertising is compliant.  Prior to advertising finance you must in any event first email us, setting out the nature of the proposed advertising requested, in order to obtain our written permission. Please contact us on 01978 666887 or info@tradehelp.co.uk to discuss advertising in more detail.

Advertising Guidelines: IAR

You are not authorised to sell on finance, but you are permitted to introduce customers to TradeHelp if they wish to consider payment via a personal loan.

As a TradeHelp Introducer Appointer Representative (IAR) you can advertise the availability of finance, but you are not allowed to make any “real time financial promotions”. Real time promotions are when you set out for customers any detail of how they could pay for their specific quote on finance or when you have any interactive discussion with the customer about finance – you must leave that detail for TradeHelp to explain.

All you are allowed to do is explain that finance is available (through an introduction to TradeHelp) and use generic examples – which would be the same for any customer – of the finance available. This should be done by following the approved TradeHelp IAR quote process in which you were trained.

You should have a privacy and complaints policy on your website, and must also display the status disclosure somewhere on your website if you are mentioning the availability of finance. The status disclosure is included below in italics.

So long as you abide by these rules and ensure that customers are clear as to what you can offer and are never misled, you are able to advertise that finance is available through your company.

Status disclosure

You may advertise by using the statements: “Finance available” or “Installations on finance”. This must always be accompanied by the status disclosure as follows:

*[Your company name] is an Introducer Appointed Representative of TradeHelp. Our firm reference number is [number]. TradeHelp is a trading style of Tradehelp Ltd, Marchwiel Centre, Bryn Lane, Wrexham Ind Est, LL13 9UT, registered in England (03712438), authorised and regulated by the Financial Conduct Authority (firm reference number 697812). TradeHelp are a credit broker, not a lender, and offer loans from a small panel of carefully selected lenders. TradeHelp do not offer financial advice and do not charge you for credit broking services. All loans are subject to status.

Interest bearing finance

You may also wish to include statements such as “Flexible payment”, “No deposit required” or “Spread the cost”. These are incentives to the customer to enter into finance and their use requires that the representative APR be displayed more prominently than the incentive.

Over and above this, if you promote your finance as comparatively better than credit options available elsewhere, mention the monthly payment, or an amount relating to the cost of credit, or the representative APR within the body of your advert (without use of an incentive), then this will trigger the requirement to include a full representative example in your advert.

For interest bearing finance, additionally you may include a link to our customer finance page  https://www.tradehelp.co.uk/homeowners/electrical-finance/ to give your customers access to a finance calculator for viewing their possible monthly repayments. You may also use the wording set out in the optional advert provided below.

Optional Advert Wording for Interest Bearing Credit

FINANCE AVAILABLE
PAY FOR YOUR NEW INSTALLATION IN FLEXIBLE MONTHLY REPAYMENTS*

If you wish to spread the cost of your new installation, [your company name] can introduce you to TradeHelp Ltd. TradeHelp can offer monthly repayments through leading UK finance providers over periods from 3 – 5 years. There is no deposit required and no penalty for early settlement. Credit is subject to application and status.*

https://www.tradehelp.co.uk/homeowners/electrical-finance/

REPRESENTATIVE 14.9% APR

*[Your company name] is an Introducer Appointed Representative of TradeHelp. Our firm reference number is [number]. TradeHelp is a trading style of Tradehelp Ltd, Marchwiel Centre, Bryn Lane, Wrexham Ind Est, LL13 9UT, registered in England (03712438), authorised and regulated by the Financial Conduct Authority (firm reference number 697812). TradeHelp are a credit broker, not a lender, and offer loans from a small panel of carefully selected lenders. TradeHelp do not offer financial advice and do not charge you for credit broking services. All loans are subject to status.

Interest Free Credit over 12 months

The key points to include in any advertising are that the finance is interest free and that any loan amount would be repayable by the customer in 12 equal monthly instalments.

Further information

Please contact us on 01978 666887 or info@tradehelp.co.uk if you wish to advertise finance or have any questions.